QOROS UPGRADES PIONEERING CONNECTIVITY PLATFORM

November 25, 2014 at 02:11 PM
QOROS UPGRADES PIONEERING CONNECTIVITY PLATFORM
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The pioneering cloud-enhanced connected services platform benefits from major user experience upgrades. Simpler, more fun and easier to use, it is further optimised to enrich the Qoros ownership experience and digital lifestyle of its customers.

Less than a year after it was pioneered on its first production car, Qoros’ cloud-connected infotainment system has benefited from a major upgrade. The significantly enhanced portal to an exclusive suite of connected services – QorosQloud™ 2.0 – will be available as a free and automatic upgrade for all of the brand’s QorosQloud subscribers in early 2015.

QorosQloud provided more than 30 services at launch, including several from the major Chinese content providers and social media networks – many of which were industry firsts. The free-for-life subscription to the platform is included as standard on all but the base Essence trim levels of the 3 Sedan and 3 Hatch models.



The revisions made to the updated version means those services will be even easier to use and deliver a more involving and enjoyable experience. It’s an example of the brand’s commitment to deliver an experience beyond driving – one of the pillars that make up Qoros’ ‘New Drive’ philosophy.

Based on the Microsoft Windows Azure cloud platform, and delivered via China Unicom’s 3G network, QorosQloud services are accessed in the car via the advanced eight-inch Qoros MMH™ (Multi Media Hub) touchscreen, and from the user’s smartphone, tablet, PC or Mac via www.qorosqloud.com. An app is also available for Apple iOS and Android. Both the website and the app will be upgraded with the new 2.0 functionality and will be live from early 2015.



Since the beginning, Qoros has focused on ensuring QorosQloud is innovative and creative in meeting the lifestyle needs of the modern, metropolitan consumer. It incorporated the services required to enable motorists to remain ‘always-connected’ to navigation and traffic information, their social networks, and the car’s condition, maintenance and service requirements.

Qoros has continually updated its feature-rich, intuitive and versatile connected services platform to ensure that the customer enjoys an advanced cloud-enhanced experience across devices, as well as the ability to seamlessly move between functions. Underpinned by a philosophy to optimise the user experience, the improvements introduced in QorosQloud 2.0 make it even simpler, faster and more convenient to use.

QorosQloud was the first infotainment system in China to give consumers the freedom to access their social media networks, and the updated system has seen further improvements to this part of it with a new feature, Pick me up. Pick Me Up allows the user to offer a ride to a WeChat friend from a given destination. The pedestrian friend can locate and track the car through QorosQloud and also access achievements and features in the driver’s profile.



While the majority of QorosQloud services are available free-of-charge for life, they can be enhanced with three Premium Services subscriptions: Dynamic Traffic Info, Dynamic Parking Info and Map Updates.

Stefano Villanti, Executive Director for Marketing and Sales, commented: “In order to meet the needs of the modern ‘always-connected’ metropolitan consumer, we wanted to offer something radically different with the first generation QorosQloud. And because we were already at the leading edge, we wanted to focus our further developments and upgrades on customer feedback. As we discovered that 75% of Qoros buyers actively use the majority of the core services in their car, and over 90% would recommend QorosQloud to friends and family, a fantastic start, our challenge is now how can we make this number 100%?



“But, while other car manufacturers are still very much in the early stages of connected services, struggling with legacy systems, we are in very strong position to develop more services and deliver them in accordance to the fast-moving expectations of today’s consumer. As a result, in QorosQloud 2.0 – our most significant update – we have introduced new functions, have made them easier to use and have improved look and feel of the smartphone apps and the website. The entire platform is now much more dynamic, modern and cool.”
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