Zenith, MotorShow's official timekeeper
Fundraising and Registrations are open on the 1st of August with the goal of gathering 50’000 riders in 550 cities across 90 countries to raise $ 5M
Zenith launches a special DGR edition of the Pilot Ton-up (5 pieces) to help fundraise.
Join the movement, join the Zenith watches Team!
On Sunday, September 25th, 2016, more than 50,000 smartly dressed gentle folk in over 550 cities will straddle the saddles of their café racers,bobbers, scramblers and other marvelous custom and classic motorcycles to raise awareness and help fund the cure for prostate cancer. Zenith has been proudly announced as sponsor of The Distinguished Gentleman's Ride to celebrate timeless design and eternal mechanic for a cause.
Pilot Ton-Up DGR special edition
To celebrate this amazing movement and to help fundraise, Zenith is launching a special edition of its Pilot Ton-Up watch. 5 pieces to award the best fundraisers all around the world.
Launched at Baselworld 2016, the Pilot Ton-up with its broad 45 mm-diameter aged steel case houses a legendary movement and displays a vintage dial boasting perfect readability. It evokes strong character, originality, freedom and style which is perfectly fitting the spirit of the Distinguished Gentleman’s Ride.
The Distinguished Gentleman’s Ride
One of the world's largest motoring event was founded in 2012 by Mark Hawwa.Inspired by a photo of Mad Men’s Don Draper astride a classic bike and wearing his finest suit. It was decided a themed ride would be a great way to combat the often negative stereotype of men on motorcycles. That first ride brought together over 2,500 riders across 64 cities. The success of the event encouraged the organizers to consider how it could be used to support a worthy cause. And the rest, as they say, is stylish - at tired history.In 2015, they had over 40,000+ smartly dressed gentle folk in over 400+ cities join us in raising over$2,310,000 USD.
In 2016 the goal is to take part in over 550+ cities with over 50,000 participants, aiming to raise$5,000,000 USD for prostate cancer research and mental health programs.
Join the Zenith Team !
Opening on the 1st of August (closing end of October), the Distinguished Gentleman’s Ride website is the key platform of the organization. It lets classic and vintage styled motorcycle enthusiasts organize or register to a ride, support friends and make donations. Zenith has established the “Zenith watches, Team”. Joining the “Zenith watches Team” offers the opportunity to get a set of goodies composed by armband, stickers, and beret and win a Pilot Ton-Up DGR special edition which will be offered to the best fundraiser of the team.
The Event- day to keep in mind:
August 1st – Website live, registration open
September 25th – Events across the world
October 9th – End of fundraising
Website: www.gentlemansride.com
Get registered and join the “Zenith Watches Team”!
Pilot Ton-up DGR Special edition
As “Café Racers”."Ton-up" refers to a specific biker subculture that originated in the United Kingdom during the 1950s. The goal of the “Ton-up” boys was to reach 100 miles per hour (160 km/h9, called simply "the ton" in English slang. “Ton-up” was meaning at that time a motorcycle capable of speeds of a hundred miles per hour or more. Getting at 100 mph was not possible with factory standards motorcycles. The Zenith Pilot Ton-up refers to the performance (100 mph) of the motorcycles, the humans behind that performance and last but not least, the free-spirited breeze that was animating those young rebels to reach it.