Zenith, MotorShow's official timekeeper 

The WinterRaid is a unique race which takes place in the Swiss and Italian mountains in the depths of winter: St-Moritz, Bormio, Cortina d’Ampezzo, St-Moritz. A schedule punctuated by passes and challenges offering participants unique landscapes and the chance to test their cars under some difficult conditions. Four days of mid-winter competition, in which snowstorms, black ice and freezing temperatures add to the thrill of an already demanding programme of races. It is this originality that has built the WinterRaid legend and seduced Zenith. For the first time, the Le Locle-based manufacture will be the Official Timekeeper for the competition, to be held from the 13th to 16th January.

This competition also features an event specially organised for co-drivers. Six participating co-drivers have been randomly selected to test the reliability and durability of the El Primero under real conditions. By wearing the watch over the 4 days of the competition, they will be able to measure their own times, closely monitor their performance and appreciate for themselves the accuracy and reliability of the legendary 1969 chronograph. The first integrated automatic chronograph in history, it remains the world's most accurate production calibre, and the only one capable of measuring short times to one tenth of a second. At the Saint-Moritz awards ceremony on the 16th January, Zenith will present one of the six lucky participants with an El Primero Chronomaster 1969 model.

Crossing the Alps in Switzerland, Austria and Germany, WinterRAID is the first classic car competition of the year. Tough conditions, amazing landscapes, WinterRAID is unique. Romano Brida, Zenith friend of the brand, participates with his favourite "Chevy 1932".