Video: When Dreams Come True - The Creation of a Unique Project!

From: Cars | December 07, 2017 at 08:12 PM
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Comic artists and car designers have more in common than you think: when dreams come true. Watch the creation of a unique project!

The global marketing campaign of Mercedes-Benz for the film “Justice League” started on 6 October – before the German cinema start on 16 November 2017 – with the release of the TV spot, in which all the movie vehicles can be seen. A “Making-of” featurette provides film and comic fans with an exclusive behind-the-scenes look at the film shoot, highlighting the main Mercedes-Benz vehicles and the tremendous effort that was necessary in order to build up the Mercedes-Benz AMG Vision Gran Turismo new interior for its big screen debut.

 
 
A leading element of a multi-faceted social media blast promoting the movie and its hero vehicles is a series of digital comic stories that have been created in close co-operation with DC’s Custom Creative Studio, which have been released exclusively on Mercedes-Benz’ Instagram channels. These stories focus on the private lives of the “Justice League” characters’ alter egos, and present a fresh take on how a cool vehicle can sometimes save the day—even for the world’s most powerful heroes.
 
Video Source: Mercedes-Benz
 
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