Lamborghini Dubai unveiled the all-new Lamborghini Urus in their showroom located on the famous Sheikh Zayed Road, in the presence of Automobili Lamborghini Chairman and Chief Executive Officer, Stefano Domenicali. As the world’s first Super SUV, theUrus is opening up a new niche in the luxury segment, with benchmarking performance, driving dynamics, unparalleled design and daily usability.

To celebrate the arrival of Super SUV Urus, the car was taken on a ‘Royal Tour’ for one week prior to the public unveiling event. Visiting the royal palaces of all 7 emirates in the UAE, Royal families had the privilege of private viewing sessions with the Lamborghini Urus.

The Lamborghini Urus is a visionary approach, infusing the Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV concept to a newhigh, the Super SUV, with its design, performance, driving dynamics and emotion, as well as being drivable every day, in a range of environments. It is as much a luxury SUV as it is the most powerful, with super sports car dynamism.

The first customers in the UAE will receive delivery of the Urus in Summer 2018, at the suggested retail price of USD 214.500,00 (Excluding taxes).