2017 marked the 100th anniversary of Yokohama, a leading tire brand in the Lebanese market. To commemorate this occasion, Yokohama planned to celebrate their milestone by devoting time to honoring their loyal customers through small gestures of appreciation.

Under the supervision of the Lebanese National Lottery, Yokohama representatives held draws at Yokohama Lebanon’s head office in Jounieh for four IPhone 8 devices and a draw for a trip to London for two to watch Chelsea FC live at Stamford Bridge.

Yokohama is committed to constantly finding new ways to make its customers experience better. Over the past 100 years, Yokohama has evolved its Customer Relationship Management (CRM) strategy to match its customers’ needs and enhance trust in the brand.

Since its establishment in 1917, YOKOHAMA aimed to always be customer’s choice around the world. The brand promises to never stop giving its absolute best and taking up new challenges which satisfy customer needs.