2017 Auto Football - English

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Nissan Cars Face off in the Ultimate Game of Auto Football at Dubai International Motor Show


Dubai, United Arab Emirates - November 16, 2017: Nissan, the Official Global Automotive sponsor of the UEFA Champions League, has invited football fans and petrol heads to connect and engage in its interactive stand at this year's Dubai International Motor Show (DIMS). Combining the region's love of football and motoring, the auto manufacturer has equipped six Nissan Kicks to control a UEFA football game, converting the cars' steering wheels and pedals into a PlayStation controller.

Kalyana Savagnanam, President for the Middle East and Regional Vice President for Africa, Middle East and India at Nissan, said: "Football is the most loved sport in the world, and we are excited to be promoting our UEFA partnership in the region. The unique and exciting activation comes as part of the company's 'Innovation that Excites' initiative, which places an emphasis on fun and exciting driving experiences."

In September 2017, Nissan renewed its partnership with UEFA Champions League to include the 2018 - 2021 cycle. The UEFA Champions League continues to be the most watched annual sporting competition on the planet, with a cumulative television audience of over 4 billion a season.

-ENDS -
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world's largest automotive partnership, with combined annual sales of almost 10 million vehicles.
For more information about our products, services and commitment to sustainable mobility, visit
nissan-global.com.

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