WORLD'S FIRST BUGATTI HOME BOUTIQUE OPENS IN DUBAI
The first Bugatti Home boutique in the world has opened its doors at The Dubai Mall Zabeel. Brought to the UAE by long-term partner Luxury Living Group and exclusive retailer The Mattress Store, Bugatti Home presents a curated collection of the brand's most coveted furniture pieces, inspired by the values of the legendary hyper sports cars and refined by over a century of heritage.
The new space is bright and contemporary, the furniture pieces creating a trendsetting aesthetic reflective of simple elegance, meticulous attention to detail and dedication to perfection. The opening follows the launch of Bugatti Home's third collection at Salone del Mobile in Milan earlier this year and marks an evolution in both the brand's design philosophy and retail growth strategy.
"Dubai is a key market in terms of design, with a booming real estate industry, daring architecture, and a deep understanding of luxury lifestyle. Opening our first Bugatti Home store in the city is an exciting moment for us, and comes not long after the unveiling of our Bugatti Residences project also in Dubai. With this expansion, we enter a new phase of our journey within the world of fine living: showcasing our exclusive Italian, hand-crafted furniture globally," said Wiebke Ståhl, Managing Director at Bugatti International.
A true testimony of the rich legacy of the Bugatti brand, Bugatti Home reinterprets the values of the hyper sports car brand founded by Ettore Bugatti in 1909, through three exclusive collections reunited for the first time since the launch of the very first collection in 2016. The world's first boutique now offers the quintessence of the incomparable Bugatti way of living in one place, a striking display of pure design and craftsmanship.
The 2024 collection embodies timeless refinement, merging natural and technology-driven materials and transparency with solidity to create unique contrasts. The finest quality European oak merges with glass, metal and metallic lacquer; cashmere, wool, silk, and leather add another layer of indulgence. Signature pieces include the TYPE_3 armchair, a contemporary interpretation of the warm, inviting charm of the 1970s, seamlessly blending nostalgia with modern comfort. Accompanying it, the TYPE_3 ottoman adds a sophisticated presence to the setting. Hand-tufted rugs complete this curated display, paying homage to Bugatti's iconic design language and celebrating its commitment to artistry.
Standout icons from previous collections showcased include the limited edition Cobra Chair in blue and white, a hallmark produced in just 110 exclusive pieces for Bugatti's 110th anniversary and the Noire armchair, a tribute to the legendary La Voiture Noire. The Chiron chaise longue, with its aerodynamic design and seemingly suspended form, and the Le Mans sofa, distinguished by a sleek band running along the base of the frame also feature. Lastly, the imposing Ettore Grand Bureau desk is a re-design of the classic desk, made possible by the outstanding performance of carbon for the structure.
The opening of the world's first Bugatti Home boutique marks a new milestone for the brand as it continues its trajectory of growth, strengthening its positioning and reaffirming its commitment to offering authentic unrivalled experiences beyond automobiles.
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About Bugatti
Founded by Ettore Bugatti in 1909 in Molsheim (Alsace, France), Bugatti has epitomized automotive craftsmanship and innovation for over a century. Guided by Ettore's principle, "If comparable, it is no longer Bugatti," the brand is defined by an unparalleled level of attention to detail, high personalization and exclusive savoir-faire that is unique in the automotive industry. Each car is still hand-assembled in the Atelier in Molsheim.
Bugatti's legacy is simply incomparable. Models like the Type 35, Type 57 SC Atlantic and Type 41 Royale defined the early years of the brand, before Romano Artioli revived Bugatti with the unveiling of the trailblazing EB110 in the 1990s - paving the way to all modern Bugatti models since the Veyron. Introduced in the 2000s under the leadership of Professor Ferdinand Piëch, the Veyron created a brand-new automotive segment and established a new paradigm, as it became the world's first production car with more than 1,000hp and a top speed of over 250mph. With the Chiron family and models like the ultimate roadster, the W16 Mistral, and the track-only Bolide, Bugatti's W16-engined lineage has forever transformed the automotive industry.
Today, Bugatti is part of the Bugatti Rimac joint company, embarking on an all-new era with the latest Bugatti masterpiece: the Tourbillon. Inspired by Haute-Couture, the Tourbillon is timeless in its design and its engineering, meant to be admired by enthusiasts a century from now, in the same way that early Bugatti creations are today.
As well as its peerless cars, Bugatti also operates Bugatti Lifestyle, which extends the brand's philosophy of excellence and innovation into a wide range of products, including fine furniture and real estate, champagne, clothing and timepieces, selected for their matching values with Bugatti's DNA.
With incomparable products and experiences whose impact goes beyond the automotive world, Bugatti's Art de Vivre is a powerful symbol for its core identity as an authentic French luxury brand.
www.bugatti.com
About Luxury Living Group
Luxury Living Group is leader in the design, manufacture and distribution of luxury furniture for some of the most important brands on the international scene: Versace, Dolce&Gabbana, Trussardi, Bentley Motors, as well as its own brand, Luxence Luxury Living. A success story marked by craftsmanship, experimentation, and fine materials. The Luxury Living Group collections are the result of meticulous production processes: the attention to detail and craftsmanship enhance creativity, elegance and design, always balancing tradition and innovation. A journey through the creation of furniture and accessories of excellent workmanship that at every stage, from the conception to the production of the prototype and the creation of the final item, exalts the Made in Italy values.
https://luxurylivinggroup.com/
The Mattress Store
With beginnings in 2012 as a pioneer in the UAE's high-end, speciality sleep market, The Mattress Store has since expanded to become a fully-fledged luxury interior retail and design consultancy business with a total of 24 showrooms across the UAE. 2024 heralded a new chapter for the family business when, driven by a passion for comfort, an uncompromising approach to quality and an avid appreciation for contemporary design, The Mattress Store was appointed exclusive retailer for Bugatti Home in the UAE and opened the celebrated brand's first showroom in the world, in Dubai.
www.themattressstore.com
Media Contact
Schneider PR
Sandra Schneider
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