The innovative online shopping destination, and the FIAT Brand North America, partnered to sell VIN No. 1 of the Fiat 124 Spider Prima Edizione Lusso Special Edition. The sale of the Fiat 124 Spider Prima Edizione Lusso launched on Tuesday, May 9, on Gilt.com at 9 a.m. Eastern and was sold within a day of the launch. The purchase price for the stylish Prima Edizione Lusso Fiat 124 Spider was $31,500 and included a Prima gift worth $500 and a $1,000 Gilt Travel Credit to spend any way the guest would like.
The all-new 2017 Fiat 124 Spider,designed at Centro Stile in Turin, Italy, borrows cues from the original Spider. The 2017 Fiat 124 Spider has a timeless low-slung presence, with a classically beautiful bodyside, well-balanced proportions and a sporty cabin-to-hood ratio. Features such as the hexagonal upper grille and grille pattern, “power domes” on the hood and sharp horizontal rear lamps call to mind details of the historic Spider.
About the Fiat 124 Spider The 2017, Fiat 124 Spider revives the storied nameplate, bringing its classic Italian styling and performance to a new generation of vehicles and buyers. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design.
Fiat 124 Spider Prima Edizione Lusso To celebrate the return of the classic nameplate, the first 124 vehicles were offered as a limited-edition Prima Edizione Lusso. Each is individually numbered with a commemorative badge and available in exclusive Azzurro Italia (Blue) exterior paint with premium leather seats in Saddle.
Consumers who purchase a Prima Edizione also receive limited-edition items, including a premium leather bag, journal with pen, and a poster showcasing original design illustration with vehicle dimensions.