The first step – from the raw material to the body shell: With the new digital service from Mercedes-Benz, “Joyful Anticipation”, private purchasers of new vehicles gain access to an exclusive website when they order.
Customers in Germany can immediately follow the production of their individually configured Mercedes-Benz passenger car in real-time
In the first part of the video series, along with the aluminium foundry and the steel foundry, the engine plant and press shop, as well as the body shell of the Mercedes-Benz E-Class and S-Class can be seen in the production plant in Bremen.
"Joyful Anticipation" is currently only available in Germany for the following model series: A-Class, B-Class, C-Class, E-Class, S-Class, CLA, CLS, GLA, GLC, SL and SLC.