The new Mercedes-Benz CLS (2018) pioneers the new design idiom of Mercedes-Benz, which is recognisable by its clear contours and reduced lines. Gorden Wagener – Chief Design Officer Daimler AG – shares insights into the design language of the third generation CLS.

In 2004, with the CLS, Mercedes-Benz created a new vehicle segment that for the first time combined the elegance and dynamism of a coupé with the comfort and functionality of a saloon. With the third generation of the CLS, Mercedes-Benz is now building more strongly than ever on the aura and unique character of this trendsetting model: the new model has pure CLS genes with its arching waistline, flat side window lines and low greenhouse.

At the same time it is another example of the logical evolution of the Sensual Purity design idiom: sharp edges and lines have been significantly reduced. It blends seamlessly into the current Mercedes-Benz coupé family with numerous design features. Its cd value of 0.26 is positive proof of outstanding aerodynamics.