With a colorful show car, Dodge shows the near-limitless possibilities of its new Viper "1 of 1" program, which lets Viper owners customize their sports cars into one-of-a-kind creations.

Dodge announced the program last month, calling it an industry first and stating that Viper customers have up to 25 million different build combinations to choose from, including 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 10 wheel options, 16 interior trims and six aero packages.