Hyundai Motor Studio: Where Innovation and Imagination are Set Free

From: Cars | June 14, 2016 at 10:06 PM
Hyundai Motor Studio: Where Innovation and Imagination are Set Free
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Hyundai Motorstudio Seoul is a space for communication, where customers and Hyundai Motor can have open conversations. Here, the car is not just a way to get from A to B. Come and see the space that opens up the entirely new approach Hyundai motor takes, including an exploration of its operations and infrastructure all within a refreshingly experimental and creative manner. 



Hyundai Motorstudio Seoul started from Hyundai Motor's motto, 'Zero to Zero', the concept of resource circulation from molten iron to cars, and from cars to scrap iron for recycling. From its raw materials up, the space embodies relentless changes in the pursuit of a better future.
Every square foot of Hyundai Motorstudio Seoul was designed to embody creativity.

Car Rotator

The bottom part of the car is where all the state-of-the-art technological magic happens, yet it has traditionally been hidden from public view. Suspending the car in midair on each floor reveals the magic that was previously hidden.

Art Project

The studio is a creative platform that is continuously reinvented by artists in the constant pursuit of fresh stimulations. Enjoy the collaboration efforts of the hottest up-and-coming artists.

Library

A library completed under the keyword of 'CARS'. From the history of cars, car magazines to previously unattainable art books, here you will find a collection of books that tells you all about cars and automobile-centered culture.

 
 

Collection

Hyundai Motorstudio Collection expresses Hyundai's ideal of creating simple and appropriate, yet unique offerings in everyday products.

 
 
 
 
 
 
 
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