BMW Group Middle East introduced the new BMW 7 Series bringing the brand’s flagship luxury sedan to the region with a clear focus on progressive design, advanced technology and refined comfort.
Set against the backdrop of Dubai, the regional debut reflects the city’s role as a destination for innovation, luxury and creativity. The new BMW 7 Series combines a monolithic presence, intelligent digital features and carefully crafted details to create a luxury sedan experience that feels modern, composed and unmistakably BMW.
With this latest generation, the BMW 7 Series continues to express Sheer Driving Pleasure in its most refined form, combining the comfort of being driven with the engagement expected from a BMW.


The new BMW 7 series – the first luxury sedan with technologies from the Neue Klasse. 
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now. 
The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forward once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.


Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.
Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies. 
 
 

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.  
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology2, and a powerful software and electronics architecture delivering future-proof functionality. 
New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over-the-air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

 

 

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top-class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.
Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). BMW 7 Series to Sheer Driving Pleasure. In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. 

 

BMW Individual: the most exclusive route to vehicle personalisation in 34 years, with a world first Dual-Finish paint concept and over 500 colour combinations available.
BMW Individual offers the freedom to express each driver’s personality in a unique way. As well as choosing from 12 BMW upholstery variants and 130 paint colours, customers can commission exclusive special-edition models of the new BMW 7 Series – all the way up to a one-off car from BMW Individual Manufaktur. Vancouver Green Metallic and Frozen Silver Space lead a dazzling new lineup of shades, whilst the two-tone paint option unlocks 500 bespoke colour combinations.

Cutting-edge technology meets skilled craftsmanship: BMW Individual Dual-Finish is a world first.
The new BMW Individual Dual-Finish paint concept is genuinely unique. In this complex process, a matt paint finish in the lower area of the car combines with a manually applied metallic finish in the upper section of the body. Together with the Coachline - likewise drawn by hand – this creates a discreet but supremely elegant look.
More than any other aspect, the transition between the two paint finishes reveals the striking quality of this BMW innovation and the skilled craftsmanship of our employees who apply it. Metallic and matt paint differ significantly in their composition, but with BMW Individual Dual-Finish there is no noticeable transition point where the two finishes meet.

 

BMW Individual Dual-Finish paintwork represents the pinnacle of what is currently possible in painting techniques. Experts have spent two-and-a-half years developing this innovative technology, which can only be used at BMW Group Plant Dingolfing as things stand and is only available for the BMW 7 Series Sedan. More than 20 specially trained employees are involved in a complex process in which the car is prepared manually for each of the 12 steps in the painting process. Among the tasks they carry out are taping the car by hand and sanding down the body to prepare it for the manual painting process. Around half of the work time is accounted for by these manual jobs. Each car ordered with a BMW Individual Dual-Finish will spend more than 75 hours – i.e. over three full days – in the paint shop. This is almost six times longer than for a conventional paint finish.