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How Hyundai Pulled Off an Unexpected Reunion of U.S. Troops And Their Families In Super Bowl 2017

From: Hyundai
07/04/2017 at 11:00 PM
views  1,189 Views

This year, Hyundai made history by making its Super Bowl commercial during the game. But the real story is how they made the Super Bowl a little better for the troops who make that day possible. Hyundai’s troops couldn't come home for the Super Bowl, so instead, they brought home to them.

 

Using satellite technology, 360-degree immersive pods and the filmmaking direction of Peter Berg, Hyundai, an official sponsor of the NFL, filmed what it refers to as a Super Bowl documentary as part of its Operation Better. It showed the soldiers experiencing a kind of virtual reality: that they were in Houston watching the Big Game live in a suite on site. But the shocker at the end and shown live just after the game was when it was revealed that—in a twist on the classic soldier-surprises-family—their loved ones were in the suite to surprise them.

Source: Hyundai
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